Imogen Calloway
Founding editor
Spent a decade in patient-information teams before starting Plainsong to make wellbeing writing that does not talk down to anyone.
About us
We make wellbeing reading that does not rush you.
Plainsong began with a simple frustration. The writing people most need on a difficult day was often the hardest to read: pale grey on white, jargon, and pop-ups. We wanted the opposite.
So we built a quiet reading room. Every guide here is long enough to actually answer your question, written in plain language, and read by a person before it goes live. We care as much about the contrast of the text as the truth of it, because our readers include people with low vision and people holding a disability card.
We do not sell anxiety, and we do not pretend a single article fixes grief or growth. We just try to sit beside you with something clear and kind to read.
What we hold ourselves to.
120+
Guides published and kept current
4 min
Median time to the answer you came for
9 in 10
Readers say a guide left them calmer
AA+
Contrast on every page, by design
The team
A small group, by design.
Three people who would rather publish fewer guides and get each one right.
Theo Marchetti
Accessibility lead
Reviews every page for contrast, screen-reader flow, and reduced-motion comfort so the reading room works on a hard day.
Nadia Okonkwo
Care and grief writer
Writes our grief and family-support guides with a steady, plainspoken hand and a deep respect for the reader.
Want to know what we are working on next?
We are always reading reader notes for the next guide. Send yours and help decide what we cover.
Get in touch